Saturday, September 29, 2012

Career Tip for Week 4 in Sept: Build YOUR Brand into YOUR Resume

 As we wrap up the lovely month of September, the final tip of this month is to leverage your brand and have a resume that sets you apart. Know your "brand" and uniqueness and build that into your resume summary at the top and your accomplishment bullets in your experience section. Assisting you with resume building is one of my specialty areas so I'm glad to work with you. A resume that "promotes" you and sets you apart will often land you an interview. In a good market, over 90% of my clients receive more interviews and resume notice after we work together.

At the end of this week's blog, you will find additional resume tips that will also beef up your resume. Once you have a well branded resume that has a nice use of white space, or "resume real-estate," you will receive more attention when you send it out to your network or post it on line. 

If you have questions, I'm here at
Have a great start to your fall and success on updating your resume!
~ Marianne

Resumé Tips


Whether looking for new work or not, it is recommended that you update your resumé every year to keep current with your accomplishments and skill sets.  It is a way to remind yourself of your competencies and value.

Below are 10 tips on how to target and structure your resumé to make it effective. 

1. Always have a particular job in mind when you update your resumé.  Most often, you will be updating your resume relative to the skills and background of your current or last held position. When you forward your resumé to a company, put the position job requisition number in the subject line. Forward both an attachment and a left justified version pasted into your e-mail.

  1. Write a strong Summary Section at the top of your resumé that reflects the unique contribution that you bring to the position. Be specific enough so that the reader can distinguish your unique profile from others. 
Poor Example: Marketing professional bringing extensive experience and strong communication skills. Works well independently and on a team. This statements sounds like many people.
Good Example: Successful marketing professional with over 10 years experience running global programs in both bio-tech and high-tech. Reputation for building strong and productive team relationships with both tech and non-tech members.

  1. The font should be large enough to be easy to read and give an impression of a  “confident” professional. A general rule is to use a minimum font size of 11 or 12. Use of smaller font size than 10 seems timid.  Use of a larger font size than 12, in the main content, looks “overdone.” Fonts with serifs draw the reader in. Fonts without serifs are very neat.

  1. Use bullets and numbers for impact! Bullets are easy to track when quickly reviewing a resume. Numbers draw the reader’s eye to that particular place on the resume. The more numbers throughout, the more likely your information will be read and of interest to the reader.

  1. Write strong accomplishment statements within your work experience history. The statements should both reflect your strengths while targeting the position. The experience should be listed chronologically. This is the most preferred format by hiring managers and recruiters in the Bay Area.

6.  The resume should only go back 10 – 15 years. There are times when relevant experience, to the targeted position, requires including additional years. This experience should be limited or you may include it in an additional information section. Remember that “less is more” for impact!

7. If using a second page, fill a minimum of one-third of that page or the information will look lost or less significant.

8.  Always include your name and contact information at the top of the page.

9.  It is difficult to be objective about your own resumé.  Make a point of getting input from people who know your work.

10.Be sure you check for grammar, punctuation, and spelling.  Remember that it’s not enough to use only the spelling checker.


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